c08e5abHEADpresentFeb 2026 – present · India
Co-founder · Zelnoo
A consumer diagnostics marketplace · product and go-to-market
- Co-founded a consumer diagnostics marketplace connecting patients with accredited partner labs, home sample collection and digital reports.
- Designed the end-to-end customer journey: lab and price comparison, online booking, home collection and digital reports with AI-powered interpretation.
- Defined the commercial model: a standardised partner rate card, consumer price floors, and ranking and payout logic so labs join on consistent terms.
- Led partner-lab engagement, covering partnership terms and data-protection agreements for patient health data under India’s DPDP Act 2023.
- Turned an SEO and site audit into a sequenced 25-ticket build plan and set product priorities with the development team.
- Phased the go-to-market: launched in Thane with pathology first, radiology next; hyper-local campaigns in English, Hindi and Marathi, plus a 16-campaign search launch across 1,200+ keywords.
Marketplace25-ticket build plan1,200+ keywordsDPDP Act 2023